Fisher, a renowned investor, details his approach to finding growth stocks. He emphasizes the importance of a company's research and development, management quality, and long - term growth potential. The book also discusses the 'scuttlebutt' method of gathering information about a company from its competitors and industry insiders.

The focus on qualitative factors like a company's management and its 'intangible' assets for long - term investment success is controversial. It challenges the traditional, numbers - only approach to stock selection.

Offers a long - term investment perspective. The qualitative analysis techniques are valuable for identifying stocks with sustainable growth. The 'scuttlebutt' method provides a unique way to gather information.

The qualitative analysis can be subjective and difficult to master. The book may not be as suitable for short - term traders or those who prefer a more quantitative approach to investing.