Analyzes the six key principles that make ideas, products, and behaviors spread, offering insights into creating contagious content in the e-commerce context.

Suggests that some factors causing virality are counterintuitive, like the role of 'triggers' in unexpected contexts, which challenges common marketing intuitions.

Helps e-commerce businesses create marketing campaigns that have a higher chance of going viral. Offers practical tips for content creation.

Applying the principles may require significant creativity and market research. The real - world application can be complex.