Focuses on making customers the heroes in brand stories. Presents the SB7 framework to cut through marketing noise and draw customers in.

The revolutionary concept of making the customer, not the brand, the hero challenges traditional brand - centered storytelling, compelling businesses to rethink their marketing approach.

Offers a clear, actionable framework. Enables businesses to stand out in a crowded market by creating relatable brand stories.

Applying the framework may demand significant time and effort to revamp existing marketing strategies. Some may perceive the concept as too simplistic.