Based on extensive testing, it details processes and sales funnels for online business expansion, along with customer communication templates.

It controversially suggests that direct - to - consumer selling through sales funnels can sometimes bypass traditional long - term brand - building efforts, challenging common marketing beliefs.

Loaded with practical templates and proven strategies. Helps in understanding consumer psychology for better customer - brand bonds.

The over - emphasis on sales funnels might seem too pushy. It lacks comprehensive coverage of the broader e-commerce ecosystem.