Influence: The Psychology of Persuasion
Weaponize 6 psychological triggers to close deals and crush objections.
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Introduction
Identifies six universal principles of persuasion: reciprocity, commitment, social proof, authority, liking, and scarcity. Backed by decades of behavioral research.
Highlighted Content
Cialdini's 'click-whirr' automated response theory is either ethical genius or manipulation 101—sales teams and consumer advocates clash over its applications.
Whether it's valuable to read
Pros
Immediately applicable in sales/negotiations; evidence-based tactics.
Cons
Some examples feel dated; requires ethical calibration.
Recommendation Conclusion
The persuasion bible. Master the 'scarcity' and 'social proof' chapters—your closing rate will thank you. Use responsibly.
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